Introduction to Advertising Training Course

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Course Language

This course is delivered in English.

Course Code


Duration Duration

7 hours (usually 1 day including breaks)

Requirements Requirements


Overview Overview

This one day course is designed for anyone who wants to manage and/or produce their own advertising effectively or is new to a marketing function and needs to understand how advertising works

Course Outline Course Outline

  • What advertising can and can’t do
  • Setting advertising objectives, identifying the right audience and structuring an appropriate campaign plan
  • Advantages and disadvantages of a range of traditional and ambient media
  • Using a rate card and booking space
  • How to brief a creative and other suppliers
  • How advertising agencies work; typical structure and key roles
  • The key elements of an advertisement; headlines, body copy, straplines
  • What makes messages effective; using features, advantages and benefits; positioning; the principles of AIDA
  • Using a response mechanism
  • Other useful tools and techniques

Guaranteed to run even with a single delegate!
Public Classroom Public Classroom
Participants from multiple organisations. Topics usually cannot be customised
From $3740
Private Classroom Private Classroom
Participants are from one organisation only. No external participants are allowed. Usually customised to a specific group, course topics are agreed between the client and the trainer.
Private Remote Private Remote
The instructor and the participants are in two different physical locations and communicate via the Internet
From $1840
Request quote

The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.

Number of Delegates Public Classroom Private Remote
1 $3740 $1840
2 $2185 $1160
3 $1667 $933
4 $1408 $820
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Related Categories

Course Discounts

Course Venue Course Date Course Price [Remote/Classroom]
Strategic Planning in Practice ON, Toronto - University & Dundas Mon, Oct 24 2016, 9:30 am $3406 / $6107
Corporate Governance AB, Calgary - Sun Life Fri, Nov 4 2016, 9:30 am $1822 / $3922

Upcoming Courses

VenueCourse DateCourse Price [Remote/Classroom]
ON, Mississauga - Robert Speck 2Fri, Nov 4 2016, 9:30 am$1840 / $3860
NB, Saint JohnFri, Nov 4 2016, 9:30 am$1840 / $4090
PE, CharlottetownFri, Nov 4 2016, 9:30 am$1840 / $4090
ON, Markham - Trillium Executive CentreFri, Nov 4 2016, 9:30 am$1840 / $3740
QC, Quebec - Sainte FoyMon, Nov 7 2016, 9:30 am$1840 / $3840

Some of our clients