Introduction to Advertising Training Course

Course CodeCourse Code

adintro

Duration Duration

7 hours (usually 1 day including breaks)

Requirements Requirements

None

Overview Overview

This one day course is designed for anyone who wants to manage and/or produce their own advertising effectively or is new to a marketing function and needs to understand how advertising works

Course OutlineCourse Outline

  • What advertising can and can’t do
  • Setting advertising objectives, identifying the right audience and structuring an appropriate campaign plan
  • Advantages and disadvantages of a range of traditional and ambient media
  • Using a rate card and booking space
  • How to brief a creative and other suppliers
  • How advertising agencies work; typical structure and key roles
  • The key elements of an advertisement; headlines, body copy, straplines
  • What makes messages effective; using features, advantages and benefits; positioning; the principles of AIDA
  • Using a response mechanism
  • Other useful tools and techniques

Bookings, Prices and EnquiriesBookings, Prices and Enquiries

Guaranteed to run even with a single delegate!
Private Classroom
 
Private Classroom
Participants are from one organisation only. No external participants are allowed. Usually customised to a specific group, course topics are agreed between the client and the trainer.
Private Remote
From CA$2250
Private Remote
The instructor and the participants are in two different physical locations and communicate via the Internet. More Information

The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.

Number of Delegates Private Remote
1 CA$2250
2 CA$1400
3 CA$1117
4 CA$975
Public Classroom
From CA$4070
(99)
Public Classroom
Participants from multiple organisations. Topics usually cannot be customised

The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.

Number of Delegates Public Classroom
1 CA$4070
2 CA$2385
3 CA$1823
4 CA$1543
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Related Categories

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Upco...Upcoming Courses

VenueCourse DateCourse Price [Remote / Classroom]
NL, St. John's WestThu, Dec 7 2017, 9:30 amCA$2250 / CA$4500
Scarborough – 10 Milner Business CourtFri, Dec 8 2017, 9:30 amCA$2250 / CA$4150
Montreal - University StreetWed, Dec 13 2017, 9:30 amCA$2250 / CA$4215
Vancouver - Park PlaceWed, Dec 13 2017, 9:30 amCA$2250 / CA$4165
Halifax - Purdy's WharfFri, Dec 15 2017, 9:30 amCA$2250 / CA$4195

Course Discounts

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