The trainer was extremely well informed, it was evident that she had a high level of experience and the covered the subjects which we had specified.
Alexander Thurin - defacto nextperience GmbH
Marketing Training Courses
Marketing courses
Client Testimonials
Subcategories
Marketing Course Outlines
| Code | Name | Duration | Overview |
|---|---|---|---|
| PRICES101 | B2B Power Pricing! 12 Principles of Pricing Strategy To Boost B2B Profits - 1 Day Course | 7 hours | This is the one day version of the award winning course that helps you stop leaving money on the table, convert more sales, get bigger judgements, and gets your customer to perceive more value in your product offering while making them feel more comfortable spending money. It's like a 7th generation smart phone for your pricing designed by someone who was responsible for training in the marketing and sales department of the world's biggest biotech company which had both B2C and B2B operations. Awards: A shortened version of this training program, developed by Philippe -- who was responsible for training in the marketing and sales department of the world's biggest biotech company -- won its presenter, "Top Trainer" at the 2016 B2B Master conference in Kiev. Course Description: When asked to choose a pricing order which would maximize revenue in a sales situation, 95% of managers, directors, even CEOs of huge internet companies choose the option which would cost them almost 45% of sales. Learn how to create pricing environments and product matrixes which have been shown again and again to make customers and clients feel more comfortable spending money, using ideas developed and researched by some of the world's biggest companies and Nobel prize winners. Achieve 15%, 23%, 43%, and greater increases in sales and revenue with simple, low cost strategies which are applicable in virtually every aspect of B2B sales. Every entrepreneur, director, graphic designer, sales manager, consultant, advertising specialist, and human being responsible for their own brand should see this seminar at least once in their lives. Indeed, it is essential knowledge for those in the R&D department and tasked with developing new products because an understanding of how customers see a product matrix and spend money within it are key and can lead to significantly different levels of revenue and profit for the company. A lot has changed in the world in the last 60 years. You’re not communicating with technology from the 1960s, like snail mail – or clunky typewriters. In the time it has taken for us to develop our communication tools of today, Nobel Prize winning economists and other researchers have forged ahead in the understanding of human behaviour. You will be exposed to case studies and study after study in field after field of pricing, value estimation and purchase decision making to discover common threads in human behaviour and how to create both more perceived value in your product line offering as well as increase sales for year-end reports. You will learn to guide decisions of your customers with phenomenon so powerful they work in every field from pricing to human mate selection to world renowned “magic” acts (who are quick to admit there is no magic, but only psychology). You will never look at your prices the same way again. What You Will Learn To Boost Your Business: By taking this course, you will: - Better understand the pricing strategies of the world's biggest companies - Get a leap ahead of the competition in the sales arms race - Learn how to create a pricing environment which makes your customers feel more comfortable spending money - Learn and, importantly, UNDERSTAND, the proper order of pricing presentation in many negotiation and sales situations and why the wrong order can cost you 45% of your sales - Learn how to create a product and pricing matrix which can increase product sales by up to 34% - Learn how to ask a question which will double or triple the price paid for a bottle of wine at auction - Learn how to add one inexpensive counter-intuitive option to product options which can increase sales by up to 40% - Learn how one company raised prices by 10% and increased revenue by 95% and why this worked - Learn how to implement several interesting pricing strategies of successful businesses as revealed by some of the world's greatest business strategy researchers - Learn how to implement pricing strategies to reposition your brand on a market wide basis - Learn how to better design your store layout and/or brochures for more sales - Learn how to create a pricing environment which will guide your customers to options which are more profitable for you - Improve your skills in advertisement layout and merchandise display based on key psychological principles - Learn how to create product packages which will increase sales without increasing prices - Learn how to use some items to create a demand for other items - Learn how to increase the perception of value and quality using price - TAKE MOST OF THE GUESSWORK OUT OF YOUR PRICING What People Have To Say: "While we worked together at the world's biggest biotech company, and Philippe did training in our marketing and sales department, he came up with more good ideas in one week than our whole company came up with in a year. Every business, executive, manager, and entrepreneur should hear his pricing and business seminars once." Michael Ketcham, Former Sales Manager - Monsanto Saint Louis, Missouri, USA "I have been successfully managing sales for decades and I can say this is a mind taking and action provoking session -- with sparks! I highly recommend it." Anton Yatchenko Sony (Co-Owner 12 Moscow Stores) "Worth every Euro. Fascinating." Till Lesinski - Project Manager BMW - Munich, Germany "Extremely useful and enjoyable for everyone." Natalia Semenkova - Manager of Marketing Dixy (a top 3 grocery retail chain in Russia) "Philippe is an enthusiastic, clever guy with a lot of good ideas. He helped us redesign our menus and develop new and interesting products to increase our sales and profits." Alexandra Kutepova - Art Director, Gastronimica Restaurant Holding (Sky Lounge and Florentini Restaurants, Moscow) Miscellaneous: This day long course includes several exercises which allow participants to get a better feel for the principles in use, with feedback from the course instructor. People Do Not Make Decisions In Vacuums The psychology of numbers How people evaluate prices in a series Using options to sell by comparison How to create options for maximum sales, part 1 How to create options for maximum sales, part 2 How to create options for maximum sales, part 3 The effects of price endings in non-luxury markets Pricing for luxury goods How to increase perceived value in a bundle of goods Sale pricing Negotiation and bid principles Increasing perception of quality and value using price Other pricing strategies |
| digimarketing | Digital Marketing | 14 hours | This training is best suitable for people into Digital Marketing and Strategies. The training covers the concepts essential to gain a traction on the digital media. It provides the delegates with an introduction to key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO. By the end of the training we understand the importance of analytics and good strategy with suitable examples. Introduction to Digital Marketing Background Introduction Upcoming Trends and Examples Search Engine Optimization and Marketing Understanding SEO Search Engine Marketing PPC Marketing Digital Display Advertising Creating and Displaying Ads Targetting your Audience Email Marketing Designing and Creating Email Campaigns Importance of Good Templates Spam Check Social Media Marketing Importance of Content Engaging your users across social media Auto-posting and post-scheduling Campaigns Forums and their importance Examples Mobile Marketing Understanding Mobile Marketing From SMS to Whatsapp Targetting prospect users Conversions and Failures Analytics Need of Analytics Use of available metrics to improve your campaigns Understanding Demographics Strategy & Planning Importance of Budget Selecting most appropriate channels Strategy Discussion Case Studies |
| yourbb | Understanding Your Brand and Your Business | 21 hours | Audience This course is designed for all staff requiring a wider view of their part of the business; their specific roles within it; and of their involvement in improving its contribution to the organisation as a whole Format of the course A combination of: Facilitated Discussions Slide Presentations Exercises By the end of the workshop, attendees will be able to: Explain what “brand” is and how they can influence it Understand the process for Change strategies and your company’s position within them Detail the relevant principles underlying any change to a business Realise the importance of Customer / Stakeholder relationships in the successful running of any business Define the financial aspects of a business and of the delegates’ part of that business Determine the important aspects of negotiating to ensure the best possible outcome for their part of the business Understanding “Brand” What is a “brand”? What is your company’s brand? What can I do to influence the strength of the my company’s brand? Basic Change Strategies The need for a company’s managers constantly to assess the current status of their part of the organisation – particularly when compared with its peers and competitors – and introduce pro-active (rather than re-active) changes The “STARS” model of Change Strategies and Planning Change Management How / Why previous change has gone well? How / Why previous change has not gone well? Lessons to be learned from previous change initiatives (in your company and elsewhere) The 9 Change principles – and putting them into practice Lewin’s model of Change Implementation The Change Kaleidoscope The Psychological Affects of change How am I feeling now? How are my colleagues felling now? How will I / they feel as a change process unfolds? Customer / Stakeholder Relationships What is a Customer? What is a Stakeholder? How can I get the most from each Customer / Stakeholder interaction? The Service : Profit Chain Financial Aspects of a Business Financial Statements: Balance Sheets Profit & Loss Accounts Financial Forecasts: Budgets Cash-Flow Forecasts Business Cases Setting Objectives Vision / Mission Statements Objective Setting to meet deliver the Mission Statements Performance Management to exceed the agreed Objectives Negotiating for Best Results Communication in Negotiation The importance of Effective Presentations Different Negotiating Strategies Comparing Strategies Building Rapport The 3-phase Negotiating Process |
| b2bbrandman | B2B Brand Management | 7 hours | A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management. B2B Branding Characteristics Differences between B2C and B2B branding B2B brand Relevance Power of the Business Brand B2B Branding Dimensions Brand Distinction Brand Communication Brand Evaluation Brand Specialities B2B Branding Process Brand Planning Brand Analysis Brand Strategy Brand Building Brand Audit B2B Success Stories Samsung IBM Siemens Lenovo Branding Pitfalls Is a brand something you own? Do brands take care of themselves? Brand Awareness vs. Brand Relevance Can Outsiders do your brand job? Branding in Big Picture Corporate Social Responsibility Branding in East Asia Design and Branding Brand Leadership |
| 3246 | Social Media - facebook, twitter, blog, youtube, google+ | 7 hours | Marketing on the Internet What is socialmedia? phenomenon of online communities Examples of current Internet campaigns The main advantages of social media over traditional communication channels Social Media and Advertising Business benefits resulting from the campaign socialmedia Selection of the communication channel E-Consumers - participants rather than users - who they are, they are looking for and what you expect? Basic terminology in e-marketing Targeting online advertising The performance indicators Efficiency and optimization activities Social networks: scopes, operation, function Building a community around the brand - goals and methods Engagement Marketing on social networks Word of Mouth Marketing - Opportunities and threats and a code of good practice. Viral Marketing - how to design a successful viral campaign advertising campaigns Handling of critical situations Overview and specifications of basic communication platforms and their use in various industries Facebook Twitter Google+ Microblogs Discussion Forums YouTube Our class Company blog Services news Citizen journalism Cooperation with bloggers Image creation Create a campaign image on the web Basic principles of creating communication strategies in social media Effective communication on the internet Language Internet. What to focus on and with what to give up. Mobile technologies. Rules for a good e-mailing Newsletters Analysis and monitoring whether our actions are achieving the intended benefits Available analytical tools and their application in practice: Statistics Facebook and YouTube Google Analytics Available Social Media Monitoring Tool Practical measurement of ROI, the cost of obtaining the user / customer and their activation Assessment of the impact of Social Media on the image of the brand as a whole Case studies Completion of training and assessment |
| pginttrade | A Practical Guide to International Trade | 14 hours | Why should you attend? We live and work in an increasingly global market which offers opportunities at every turn which we need to take. In some ways the world market is becomingly increasingly accessible, especially thanks to the internet. However, with the increased opportunities come increased competition and most of the complexities (about International Trade) remain in place. Knowing the best ways to find your place on the international market is crucial to the success and growth of any business. We can provide you with the useful information and the best practice examples to make your International Growth plans and targets come true. Is business an increasing challenge to you and your company? Do you need to find new markets and new clients? Do you need to increase sales and profitability? If the answer is yes to any of these three questions then this is a must do. The knowledge we give you will get you into new markets and enable you to find new clients. Turning theory into practice: The purpose behind this 2-day training course is to simplify and explain the processes of International Trade. You'll leave our event more confident and more positive to continue and expand your international activities. We'll provide several examples (involving trade in the Far East, Eastern Europe, USA and other markets), case studies and exercises to enable you to improve and expand your knowledge about International trading. Who should attend? This course is designed for Sales and Marketing managers & professionals involved in International Trading. This course is also vital to everyone who trades with other markets and needs to improve their knowledge and approach. Being successful in international sales Methods of getting your products / services to new markets Best practice and optimal ways for companies to significantly develop their presence on new and existing overseas markets Means of communication to achieve increased sales including face to face meetings - the best way to develop relationships & grow business Specific examples of international sales experiences in Far East & US markets. Specifics of International Marketing Methods for routes to market your goods Best practices for marketing internationally Practical examples/exercises to differentiate routes the market in Far East, Europe, US and elsewhere Tips for Negotiating home and abroad Differences of domestic and international trade Up to date methods of negotiation for international buying and selling Specifics of CRM in international trade Best examples of buying and selling experiences on international market Cultural aspects of International trade. How to be recognized abroad. Nuances of cultural behavior on different markets Unique behavioral specifics of some cultures to keep in mind Examples of cultural specifics of Far East, Eastern European, US and other markets and the best ways to deal with them Benefits to you: Getting essential knowledge and the most up-to date information about International Trading Feeling more confident, more positive and better equipped with the right tools to increase and expand your business, especially from new and increased international business Learning from the best practice of successful companies, participating in discussions and exercises will get you and your company into new markets and enable you to find new clients Exploring suitable methods of accessing new markets Finding the best solutions and useful instruments relevant to your company/industry |
| netmrk | Using The Internet As A Marketing Channel For Businesses | 14 hours | Why Focus On Using The Internet As A Marketing Channel [for Promotion & Consumption of your products and/or services]? Your company may have a superior product in terms of Brand Recognition, Pricing & Usability however - without giving adequate attention to the path that the product takes before it end up in the hands of the end user; your organization can quickly find itself losing significant market share. The internet is becoming increasingly involved in the purchasing decisions of the end user. The internet can be both a strategic Promotion as well as Consumption channel. The challenge however is for organizations to incorporate the internet into the corporate plans from a strategic perspective. Benefits of attending this comprehensive course will include : Learning practical tips how to stabilize existing client bases, acquire new customers and ultimately drive revenues Getting simply stated, armed with the practical, down to earth, tried and tested information Enabling the organizations to modify and extend their strategies & Tactics as appropriate in order to separate themselves from the competition Why should you attend? The overall effective use of the internet as a channel to market works in conjunction with the existing components of the Business strategy, such as Branding, Pricing, the USP & specific target Market segments in order to ultimately sell more to existing customers as well as acquiring new ones. As the focus of this program extends far beyond the standard practice of a company having a website and employing an agency to run Pay Per click campaigns all those involved with the Sales, Marketing and Support functions of the organisation will gain from exposing themselves to the content of the seminar. Theory into Practice The program examines and challenges key existing offline Marketing strategies & tactics and makes use of discussion and analysis as a foundation of how to incorporate them with full use of the internet and the New Technologies as a marketing channel. Attendees will be given practical examples, tools and techniques which will help them to strengthen and bolster existing plans by incorporating the internet into Business and Marketing strategies, making use of the new technologies. Some of the sections & subject matter of the seminar are as follows: Engaging customers via the corporate website Social Media Marketing Mobile Marketing Video Marketing Audio Marketing Pay per click traffic vs/in conjunction with organic traffic generation Outsourcing traffic generation vs PPc fees Developing traffic generation via natural organic search listings Bringing clients into the lead generation funnel via the internet Building a database of potential clients Auto responder systems Generating market research subjects Educating users in exchange for customer information Online membership sites Provision of online manuals and training List segmentation Identifying potential buyers Dominating the search engines Getting into the mind of the internet user Keyword research SERPS [search engine ranking positionings] for all major product categories Natural organic traffic Link Popularity / Link Reputation Move clients from online to offline Use of lead generation details Engaging clients in various online stages Selling at the top of the funnel Cycles of online and offline communication Affiliate and joint venture marketing Engaging with partner organizations Managing the relationship Making use of customer list Affiliate marketing Joint venture marketing Social media as part of the overall business strategy Generating traffic via social media presence Which social media sites to focus on Content Delivery Using lead generation to guide clients through the marketing funnel Engaging with different types of content |
| adintro | Introduction to Advertising | 7 hours | This one day course is designed for anyone who wants to manage and/or produce their own advertising effectively or is new to a marketing function and needs to understand how advertising works What advertising can and can’t do Setting advertising objectives, identifying the right audience and structuring an appropriate campaign plan Advantages and disadvantages of a range of traditional and ambient media Using a rate card and booking space How to brief a creative and other suppliers How advertising agencies work; typical structure and key roles The key elements of an advertisement; headlines, body copy, straplines What makes messages effective; using features, advantages and benefits; positioning; the principles of AIDA Using a response mechanism Other useful tools and techniques |
| 74888 | Social Media Marketing | 7 hours | Why is Social Media Marketing so important these days? The estimated number of social network users will be 2 billion this year and is expected to grow! The business impact: 86% of marketers consider social media important 75% of marketers started using social media marketing in the last three years Marketing budgets shift fast to social media Social Media Marketing is beyond any doubt becoming more and more essential way of advertising your services and products on the internet. Knowing how to handle the social media marketing strategies, applications and other tools allows you to create cost-efficient campaigns and get ahead of your competitors. You will learn how to supercharge your customer in online environments like: Facebook Twitter YouTube Google+ LinkedIn You will learn the fundamentals of the social media marketing environment and learn how to create effective marketing campaigns and essentially know how to: Generate leads Create social media marketing campaigns Increase conversion rates Increase traffic Improve your search engine rating Improve customer experience Improve brand loyalty Reach more prospects with less effort Minimize your marketing costs Create exponentially spreading viral marketing content |
| 3247 | Facebook in advertising and marketing | 7 hours | Introduction What tools and the benefits of Facebook? Facebook as an effective tool for Social Media Examples of great successes on Facebook The attainment of the business: sales, image, activities Creating a strategy for building a business on the internet The foundation and to create your own profile Autoresponder. Setting facebook with WordPress Fan page, what it is and what gives? How to change the profile of the fan page? How to attract attention and gain new fans? How not to be reset? How to calm comments? How to measure the achievement of business objectives? Statistics - page Analytics Extras from Facebook for Business Positioning and optimization of the site on Facebook - SEO on Facebook Facebook in our company Gaining new fans through the "Like" (new) The "Like" Active ad on Facebook Integration with other services fanpage Social Plug-ins How do I get customers to promote any product / service among friends? LikeBox Facebook Connect Facebook Comments - effective comments Increasing effects Changing the design of Facebook - create bookmarks Discuss options and tools bookmarks Discussion of the successes and failures of competitions on Facebook - Talk Get more fans, customers and Promote your look with the contest on Facebook How to run a contest on Facebook accordance with the rules How to save the people using Facebook, the company's mailing list? How to use Facebook people to pull out of the house? Practical exercises |
| myccmr | Marketing for your company: Understand customer, do marketing right | 28 hours | Understand marketing. Touch your customers´ feelings. Prepare your own plan. Make your marketing and business in line with customer expectations and exceed them. Marketing introduction Historical development Which phase are you in? Drawing your own development Failures Typical marketing failures How to avoid failures Practical excercises Successful stories Analyses of successful companies Inside look Outside look Advertising and brand management What you can learn Customer Customer in the center Meet and know your customer Customer thinking Customer satisfaction Analyses Analyses of your marketing and business Making structure and improvements for your business Creating your own strategy Action Solving small problems Doing right things in the right time Creating your own secrets and difference Extra Be a leader Think like a leader |
| BUSSCI01 | The 30 Most Important Research Studies in Business to Boost Your B2B Bottom Line | 7 hours | Turn your company into a well oiled sales machine. Your communication tools aren't the same ones used in the 1960s. Since then we have gone from hand written notes and typewriters to 7th generation smart phones. In the same time we have gone from typewriters to smart phones leading behavioural science researchers and Nobel Prize winning economists have discovered amazing things about what makes business people tick. In this training seminar, we bring you the 30 most important studies in business science to boost your bottom line. We look at the most important science in sales, persuasion, presentations, business communication, advertising, website design, and meetings. Course Description: Train your team to make the MOST of your business! - Did you know that in business negotiations where you hold your meetings can make upto a 50% difference in the share of the pie you negotiate? - Did you know that serious studies show that there are at least TWO things you can do in the 15 minutes before a BIG meeting that can make the difference between success and failure? - Did you know that by adding one counter-intuitive option to a list of two options for a customer can boost sales by up to 43%? Did you know the time of day you schedule your meetings can have a big impact on their likelihood of success or failure? - Did you know that in one large experiment, one simple practice moved the percentage of deals closed from 12.5% to 67% -- and that these closed deals were also 18% more beneficial to both parties? - Did you know that with presentations, within 7 seconds your audience has judged everything about your trustworthiness, believability, and more -- and there are a handful of things you can do to influence this? We cover these phenomena and many others, which, if implemented and concentrated on can revolutionise your business and increase your conversions and profitability. Not just for businesses of every kind, but anyone who runs their own personal brand. What People Have To Say About Other Talks Designed by Philippe: "While we worked together at the world's biggest biotech company, and Philippe did training in our marketing and sales department, he came up with more good ideas in one week than our whole company came up with in a year. Every business, executive, manager, and entrepreneur should hear his pricing and business seminars once." Michael Ketcham, Former Sales Manager - Monsanto Saint Louis, Missouri, USA "I have been successfully managing sales for decades and I can say this is a mind taking and action provoking session -- with sparks! I highly recommend it." Anton Yatchenko Sony (Co-Owner 12 Moscow Stores) "Worth every Euro. Fascinating." Till Lesinski - Project Manager BMW - Munich, Germany "Extremely useful and enjoyable for everyone." Natalia Semenkova - Manager of Marketing Dixy (a top 3 grocery retail chain in Russia) "Philippe is an enthusiastic, clever guy with a lot of good ideas. He helped us redesign our menus and develop new and interesting products to increase our sales and profits." Alexandra Kutepova - Art Director, Gastronimica Restaurant Holding (Sky Lounge and Florentini Restaurants, Moscow) Miscellaneous: This day long course includes several exercises which allow participants to get a better feel for the principles in use, with feedback from the course instructor. In this course we will discuss: Science to boost your sales Science to boost your pricing Science to boost your persuasion Science to boost your presentations Science to boost your business communication Science to boost your advertising Science to boost your website Science to boost your meetings |
| PRICES103 | B2B Power Pricing! 12 Principles of Pricing Strategy To Boost B2B Profits - 1.5 Day Course with 3.5 Day Sales and Marketing Evaluation | 35 hours | This is a five day version of the award winning course that helps you stop leaving money on the table, convert more sales, get bigger judgements, and gets your customer to perceive more value in your product offering while making them feel more comfortable spending money. It's like a 7th generation smart phone for your pricing designed by someone who was responsible for training in the marketing and sales department of the world's biggest biotech company which had both B2C and B2B operations. Awards: A shortened version of this training program, developed by Philippe -- who was responsible for training in the marketing and sales department of the world's biggest biotech company -- won its presenter, "Top Trainer" at the 2016 B2B Master conference in Kiev. Course Description: When asked to choose a pricing order which would maximize revenue in a sales situation, 95% of managers, directors, even CEOs of huge internet companies choose the option which would cost them almost 45% of sales. Learn how to create pricing environments and product matrixes which have been shown again and again to make customers and clients feel more comfortable spending money, using ideas developed and researched by some of the world's biggest companies and Nobel prize winners. Achieve 15%, 23%, 43%, and greater increases in sales and revenue with simple, low cost strategies which are applicable in virtually every aspect of B2B sales. Every entrepreneur, director, graphic designer, sales manager, consultant, advertising specialist, and human being responsible for their own brand should see this seminar at least once in their lives. Indeed, it is essential knowledge for those in the R&D department and tasked with developing new products because an understanding of how customers see a product matrix and spend money within it are key and can lead to significantly different levels of revenue and profit for the company. A lot has changed in the world in the last 60 years. You’re not communicating with technology from the 1960s, like snail mail – or clunky typewriters. In the time it has taken for us to develop our communication tools of today, Nobel Prize winning economists and other researchers have forged ahead in the understanding of human behaviour. You will be exposed to case studies and study after study in field after field of pricing, value estimation and purchase decision making to discover common threads in human behaviour and how to create both more perceived value in your product line offering as well as increase sales for year-end reports. You will learn to guide decisions of your customers with phenomenon so powerful they work in every field from pricing to human mate selection to world renowned “magic” acts (who are quick to admit there is no magic, but only psychology). You will never look at your prices the same way again. What You Will Learn To Boost Your Business: By taking this course, you will: - Better understand the pricing strategies of the world's biggest companies - Get a leap ahead of the competition in the sales arms race - Learn how to create a pricing environment which makes your customers feel more comfortable spending money - Learn and, importantly, UNDERSTAND, the proper order of pricing presentation in many negotiation and sales situations and why the wrong order can cost you 45% of your sales - Learn how to create a product and pricing matrix which can increase product sales by up to 34% - Learn how to ask a question which will double or triple the price paid for a bottle of wine at auction - Learn how to add one inexpensive counter-intuitive option to product options which can increase sales by up to 40% - Learn how one company raised prices by 10% and increased revenue by 95% and why this worked - Learn how to implement several interesting pricing strategies of successful businesses as revealed by some of the world's greatest business strategy researchers - Learn how to implement pricing strategies to reposition your brand on a market wide basis - Learn how to better design your store layout and/or brochures for more sales - Learn how to create a pricing environment which will guide your customers to options which are more profitable for you - Improve your skills in advertisement layout and merchandise display based on key psychological principles - Learn how to create product packages which will increase sales without increasing prices - Learn how to use some items to create a demand for other items - Learn how to increase the perception of value and quality using price - TAKE MOST OF THE GUESSWORK OUT OF YOUR PRICING What People Have To Say: "While we worked together at the world's biggest biotech company, and Philippe did training in our marketing and sales department, he came up with more good ideas in one week than our whole company came up with in a year. Every business, executive, manager, and entrepreneur should hear his pricing and business seminars once." Michael Ketcham, Former Sales Manager - Monsanto Saint Louis, Missouri, USA "I have been successfully managing sales for decades and I can say this is a mind taking and action provoking session -- with sparks! I highly recommend it." Anton Yatchenko Sony (Co-Owner 12 Moscow Stores) "Worth every Euro. Fascinating." Till Lesinski - Project Manager BMW - Munich, Germany "Extremely useful and enjoyable for everyone." Natalia Semenkova - Manager of Marketing Dixy (a top 3 grocery retail chain in Russia) "Philippe is an enthusiastic, clever guy with a lot of good ideas. He helped us redesign our menus and develop new and interesting products to increase our sales and profits." Alexandra Kutepova - Art Director, Gastronimica Restaurant Holding (Sky Lounge and Florentini Restaurants, Moscow) Miscellaneous: This five day course allows for a day and a half to cover the principles of pricing with several "brains-on" exercises for your group. It then allows for three and a half days to look at your current pricing strategies and a redesign using pricing strategies to boost your sales. People Do Not Make Decisions In Vacuums The psychology of numbers How people evaluate prices in a series Using options to sell by comparison How to create options for maximum sales, part 1 How to create options for maximum sales, part 2 How to create options for maximum sales, part 3 The effects of price endings in non-luxury markets Pricing for luxury goods How to increase perceived value in a bundle of goods Sale pricing Negotiation and bid principles Increasing perception of quality and value using price Other pricing strategies |
| PRICES102 | B2B Power Pricing! 12 Principles of Pricing Strategy To Boost B2B Profits - 1.5 Day Course with Half Day Sales and Marketing Evaluation | 14 hours | This is the two day version of the award winning course that helps you stop leaving money on the table, convert more sales, get bigger judgements, and gets your customer to perceive more value in your product offering while making them feel more comfortable spending money. It's like a 7th generation smart phone for your pricing designed by someone who was responsible for training in the marketing and sales department of the world's biggest biotech company which had both B2C and B2B operations. Awards: A shortened version of this training program, developed by Philippe -- who was responsible for training in the marketing and sales department of the world's biggest biotech company -- won its presenter, "Top Trainer" at the 2016 B2B Master conference in Kiev. Course Description: When asked to choose a pricing order which would maximize revenue in a sales situation, 95% of managers, directors, even CEOs of huge internet companies choose the option which would cost them almost 45% of sales. Learn how to create pricing environments and product matrixes which have been shown again and again to make customers and clients feel more comfortable spending money, using ideas developed and researched by some of the world's biggest companies and Nobel prize winners. Achieve 15%, 23%, 43%, and greater increases in sales and revenue with simple, low cost strategies which are applicable in virtually every aspect of B2B sales. Every entrepreneur, director, graphic designer, sales manager, consultant, advertising specialist, and human being responsible for their own brand should see this seminar at least once in their lives. Indeed, it is essential knowledge for those in the R&D department and tasked with developing new products because an understanding of how customers see a product matrix and spend money within it are key and can lead to significantly different levels of revenue and profit for the company. A lot has changed in the world in the last 60 years. You’re not communicating with technology from the 1960s, like snail mail – or clunky typewriters. In the time it has taken for us to develop our communication tools of today, Nobel Prize winning economists and other researchers have forged ahead in the understanding of human behaviour. You will be exposed to case studies and study after study in field after field of pricing, value estimation and purchase decision making to discover common threads in human behaviour and how to create both more perceived value in your product line offering as well as increase sales for year-end reports. You will learn to guide decisions of your customers with phenomenon so powerful they work in every field from pricing to human mate selection to world renowned “magic” acts (who are quick to admit there is no magic, but only psychology). You will never look at your prices the same way again. What You Will Learn To Boost Your Business: By taking this course, you will: - Better understand the pricing strategies of the world's biggest companies - Get a leap ahead of the competition in the sales arms race - Learn how to create a pricing environment which makes your customers feel more comfortable spending money - Learn and, importantly, UNDERSTAND, the proper order of pricing presentation in many negotiation and sales situations and why the wrong order can cost you 45% of your sales - Learn how to create a product and pricing matrix which can increase product sales by up to 34% - Learn how to ask a question which will double or triple the price paid for a bottle of wine at auction - Learn how to add one inexpensive counter-intuitive option to product options which can increase sales by up to 40% - Learn how one company raised prices by 10% and increased revenue by 95% and why this worked - Learn how to implement several interesting pricing strategies of successful businesses as revealed by some of the world's greatest business strategy researchers - Learn how to implement pricing strategies to reposition your brand on a market wide basis - Learn how to better design your store layout and/or brochures for more sales - Learn how to create a pricing environment which will guide your customers to options which are more profitable for you - Improve your skills in advertisement layout and merchandise display based on key psychological principles - Learn how to create product packages which will increase sales without increasing prices - Learn how to use some items to create a demand for other items - Learn how to increase the perception of value and quality using price - TAKE MOST OF THE GUESSWORK OUT OF YOUR PRICING What People Have To Say: "While we worked together at the world's biggest biotech company, and Philippe did training in our marketing and sales department, he came up with more good ideas in one week than our whole company came up with in a year. Every business, executive, manager, and entrepreneur should hear his pricing and business seminars once." Michael Ketcham, Former Sales Manager - Monsanto Saint Louis, Missouri, USA "I have been successfully managing sales for decades and I can say this is a mind taking and action provoking session -- with sparks! I highly recommend it." Anton Yatchenko Sony (Co-Owner 12 Moscow Stores) "Worth every Euro. Fascinating." Till Lesinski - Project Manager BMW - Munich, Germany "Extremely useful and enjoyable for everyone." Natalia Semenkova - Manager of Marketing Dixy (a top 3 grocery retail chain in Russia) "Philippe is an enthusiastic, clever guy with a lot of good ideas. He helped us redesign our menus and develop new and interesting products to increase our sales and profits." Alexandra Kutepova - Art Director, Gastronimica Restaurant Holding (Sky Lounge and Florentini Restaurants, Moscow Miscellaneous: This two day version of this course allow you to spend more time working on understanding and applying these principles and allows for better coverage of some of the principles. It also allows a half day for your group to look at your particular pricing situation and develop solutions with the involvement of the course instructor. People Do Not Make Decisions In Vacuums The psychology of numbers How people evaluate prices in a series Using options to sell by comparison How to create options for maximum sales, part 1 How to create options for maximum sales, part 2 How to create options for maximum sales, part 3 The effects of price endings in non-luxury markets Pricing for luxury goods How to increase perceived value in a bundle of goods Sale pricing Negotiation and bid principles Increasing perception of quality and value using price Other pricing strategies |
Upcoming Courses
| Course | Course Date | Course Price [Remote / Classroom] |
|---|---|---|
| B2B Power Pricing! 12 Principles of Pricing Strategy To Boost B2B Profits - 1 Day Course - AB, Edmonton - First Edmonton Place | Fri, Aug 4 2017, 9:30 am | CA$2250 / CA$4350 |
| B2B Brand Management - ON, Ottawa - Fairmont Chateau Laurier | Fri, Aug 4 2017, 9:30 am | CA$2250 / CA$4350 |
| Social Media Marketing - ON, Mississauga - Robert Speck 2 | Fri, Aug 4 2017, 9:30 am | CA$2250 / CA$4270 |
| Introduction to Advertising - BC, Burnaby | Fri, Aug 4 2017, 9:30 am | CA$2250 / CA$4200 |
| B2B Power Pricing! 12 Principles of Pricing Strategy To Boost B2B Profits - 1.5 Day Course with Half Day Sales and Marketing Evaluation - ON, London - London City Centre | Tue, Aug 8 2017, 9:30 am | CA$4300 / CA$6660 |
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Other countries
Weekend Marketing courses, Evening Marketing training, Marketing boot camp, Marketing instructor-led
, Marketing trainer , Marketing instructor, Marketing coaching, Marketing one on one training
, Evening Marketing courses, Marketing private courses, Marketing on-site, Marketing classes,Weekend Marketing training
