Course Outline
Introduction
- Why web analytics?
- Adobe Analytics vs Google Analytics
- Overview of Adobe Analytics Features and Architecture
Getting Started with Adobe Analytics
- Navigating the UI
- Understanding Analysis Workspace, reports, dashboards, tools, etc.
- How Adobe collects data from website visitors
Working with Reports
- Using Report Builder
- Creating a report for mobile, video, path, visitor profile, retention, etc.
- Interpreting a report
Working with Metrics
- Understanding the terms and metrics
- Understanding conversion and traffic variables
Managing a Campaign
- Setting up a campaign
- Tracking a campaign
- Set targets and alerts
Analyzing Site Performance
- Understanding visitor behavior
- Visitor acquisition
- Visitor identification
- Visitor segmentation
- Reviwing conversion funnels
- Measuring channel performance
Collaborating with Others
- Creating an engaging dashboard
- Sharing a dashboard
- Optimizing reports and visualizations for effective decision-making
Integrating with Excel
- Using Report Builder to move data
Troubleshooting
Summary and Conclusion
Requirements
- An understanding of web analytics concepts
- Experience with Google Analytics is helpful but not necessary
Audience
- Analysts
- Marketers
Testimonials (3)
Cela a été un réel plaisir d'avoir eu cours avec Mr. Monir. Il a été énormément à l'écoute et a pris le temps d'expliquer chaque point sur la matière. Les exercices étaient préparés en fonction du niveau. Grâce à l'expertise de Mr. Monir, cela m'a donné envie d'en apprendre plus sur Adobe Illustrator.
Selin Aykut - SPF Finances
Course - Adobe Illustrator Advanced
the examples the trainer used in each subject which made it easier to understand
huda Alyassi - Dubai Government Human Resources Dept.
Course - Adobe XD
explaining step by step, repeating design stages, suggesting shortcuts
Agata
Course - DTP (InDesign, Photoshop, Illustrator, Acrobat)
Machine Translated