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Edmonton -First Edmonton Place

10665 Jasper Avenue, Edmonton, Canada, T5J 3S9

The building is located on a central hub for public transit. Our Northwest corner is steps away from Corona station – a vital line in the Edmonton LRT system. By bus, we are seconds away from several large bus transfer stops. Easy access (and very handicap accessible) right on Jasper Avenue, minutes away from Edmonton’s River Valley, Alberta Legislature, and MacEwan University.

Calgary - Macleod Place II

5940 Macleod Trail SW, Calgary, Canada, T2H2H4

Strategically located just minutes from downtown, the centre offers easy accessibility as it's next to two major roadways and the Chinook Light Rapid Transit station is only two blocks away.

Calgary – Altius Centre

Altius Centre Suite 2500, 500 4th Avenue South West Calgary AB T2P 2V6, Calgary, Canada, T2P 2V6

A Premier Workspace with Seamless Citywide Connectivity Join Calgary’s elite business network at Altius Centre, seamlessly linked to the city through the Plus 15 Skywalk. Set up your office in the heart of downtown, surrounded by thriving industries and dynamic enterprises. Enhance your productivity in a contemporary workspace featuring a drop-in business lounge and a state-of-the-art videoconferencing studio. Enjoy effortless access to a wealth of amenities, all within walking distance via the skywalk.

Explore Our Courses

ChatGPT for Productivity in Marketing Teams

 14 Hours

This instructor-led, live training in Alberta (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

  • Structure prompts that generate high-quality, tailored content.
  • Create complete marketing campaigns faster using ChatGPT.
  • Draft and translate emails, reports, and client communications efficiently.
  • Summarize financial data and generate reports and presentations automatically.
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ChatGPT for Productivity: A Beginner’s Guide

 7 Hours

ChatGPT is an AI-powered conversational tool that enhances productivity by assisting with content creation, research, communication, and workflow automation.

This instructor-led, live training (online or onsite) is aimed at professionals with no or limited experience in AI who wish to maximize their efficiency by leveraging ChatGPT for daily tasks.

By the end of this training, participants will be able to:

  • Understand the basics of ChatGPT and how it works.
  • Use ChatGPT effectively for different workplace tasks.
  • Optimize prompts to get better responses.
  • Identify ChatGPT’s limitations and best practices for use.

Format of the Course

  • Interactive lecture and discussion.
  • Lots of exercises and practice.
  • Hands-on implementation in a live-lab environment.

Course Customization Options

  • To request a customized training for this course, please contact us to arrange.
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Generative AI in Marketing: Creating Personalized Campaigns

 14 Hours

This instructor-led, live training in Alberta (online or onsite) is aimed at marketing professionals, digital strategists, and tech enthusiasts at all levels who wish to harness the power of generative AI to create personalized marketing campaigns.

By the end of this training, participants will be able to:

  • Understand the fundamentals of generative AI and its applications in marketing.
  • Utilize generative AI tools and platforms for campaign creation.
  • Develop personalized marketing content using AI models.
  • Integrate AI-generated content into broader marketing strategies.
  • Analyze and optimize AI-driven marketing campaigns for better performance.
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DeepSeek for Marketing

 14 Hours

This instructor-led, live training in Alberta (online or onsite) is aimed at intermediate-level to advanced-level marketing professionals who wish to learn the application of DeepSeek in real-time data analysis, customer behavior prediction, and automated marketing campaign management.

By the end of this training, participants will be able to:

  • Implement DeepSeek-powered models to analyze customer data and optimize marketing strategies.
  • Leverage AI for audience segmentation and personalized marketing.
  • Integrate DeepSeek with marketing automation tools for campaign management.
  • Apply predictive analytics to forecast customer behavior and improve targeting efforts.
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Prompt Engineering for Marketing and Sales Automation

 14 Hours

This instructor-led, live training in Alberta (online or onsite) is aimed at intermediate-level marketing and sales professionals who wish to leverage AI prompt engineering for personalized campaigns, customer engagement, and automated sales processes.

By the end of this training, participants will be able to:

  • Understand the fundamentals of AI-driven prompt engineering in marketing and sales.
  • Use AI to generate high-converting marketing copy and ad creatives.
  • Automate customer engagement with AI-generated responses.
  • Leverage AI for data-driven sales insights and forecasting.
  • Integrate AI tools into marketing and sales automation workflows.
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Practical Applications of Artificial Intelligence for Sales and Market Analysis

 14 Hours

This practical course shows how accessible, no-code and low-code AI tools can be applied to everyday sales and market analysis tasks — from automating routine work to building predictive insights and visual dashboards.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level commercial professionals who wish to adopt AI tools to increase productivity, improve market intelligence, and make data-driven sales decisions.

By the end of this training, participants will be able to:

  • Describe key AI concepts and tools relevant to sales and market analysis.
  • Automate administrative and communication tasks using AI assistants.
  • Prepare and analyze sales and market data with AI-assisted features in Excel and Power BI.
  • Build simple predictive models and interpret short-term forecasts for customer behavior and demand.
  • Create dashboards and visual reports that communicate sales and market insights.
  • Design a basic AI-assisted workflow to improve productivity and decision-making in commercial teams.

Format of the Course

  • Short interactive lectures and live demonstrations.
  • Hands-on guided exercises using ChatGPT, Excel, and Power BI.
  • Case-based activities and a final practical mini-project.

Course Customization Options

  • To request a customized training for this course, please contact us to arrange.
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AI for Institutional Marketing: Strategies for Private Higher Education

 14 Hours

This course explores practical applications of artificial intelligence to institutional marketing in private higher education. It covers content creation and positioning, reputation management, campaign optimization, product innovation, academic-program enhancement, internal change and culture, and stakeholder engagement, all through an AI-enabled lens.

This instructor-led, live training (online or onsite) is aimed at intermediate-level marketing and communications professionals in higher education who wish to apply AI to improve student recruitment, institutional reputation, program differentiation, and operational effectiveness.

By the end of this training, participants will be able to:

  • Create AI-assisted academic and brand positioning content aligned to target personas and channels.
  • Design AI-informed reputation and PR strategies for online and offline contexts.
  • Optimize digital campaigns with segmentation, attribution, and advanced analytics.
  • Propose AI-driven innovations for programs and value-added services.
  • Plan internal change and digital culture initiatives to support AI adoption.
  • Design engagement tactics for schools and prospective students supported by AI workflows.

Format of the Course

  • Interactive lecture and discussion.
  • Hands-on labs using example AI workflows and templates.
  • Group exercises, case studies, and a short capstone design session.

Course Customization Options

  • To request a customized version tailored to your institution, please contact us to arrange.
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Advertising and Creativity: Storytelling, Trends, AI, and Art

 10 Hours

Advertising and Creativity is a cross-disciplinary approach that combines storytelling, emerging trends, artificial intelligence, and artistic creativity to enhance brand strategies and campaigns.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level professionals who wish to strengthen their ability to design impactful advertising strategies and creative campaigns.

By the end of this training, participants will be able to:

  • Develop brand narratives using effective storytelling techniques.
  • Analyze international and national advertising trends and award-winning campaigns.
  • Apply AI tools and workflows tailored to advertising companies.
  • Engage in hands-on creative exercises inspired by artistic methods.

Format of the Course

  • Interactive lecture and discussion.
  • Case study reviews of advertising campaigns.
  • Hands-on art and creativity workshop.
  • Practical exercises with AI advertising tools.

Course Customization Options

  • To request a customized training for this course, please contact us to arrange.
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ChatGPT for Marketing

 14 Hours

This instructor-led, live training in Alberta (online or onsite) is aimed at marketeers who wish to use ChatGPT for their marketing campaigns. Participants will learn how to leverage ChatGPT for marketing purposes, including content creation, customer support, and social media management.

By the end of this training, participants will be able to:

  • Understand the basics of ChatGPT and how it works.
  • Use ChatGPT to generate compelling marketing copy, blog posts, and social media content.
  • Develop a ChatGPT-powered chatbot to improve customer support and engagement.
  • Implement ChatGPT into their marketing strategy to save time and increase efficiency.
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AI in Digital Marketing for OOH/DOOH Sales

 14 Hours

AI in Digital Marketing is the application of artificial intelligence technologies to enhance sales, targeting, personalization, and campaign optimization in advertising.

This instructor-led, live training (online or onsite) is aimed at intermediate-level OOH/DOOH sales professionals who wish to leverage AI for prospecting, proposal personalization, data analysis, and pitch simulation, with a focus on programmatic integrations such as DV360 and Place Exchange.

By the end of this training, participants will be able to:

  • Apply AI tools to identify and qualify high-value prospects.
  • Use AI-driven personalization to create compelling client proposals.
  • Analyze campaign performance data for actionable insights.
  • Simulate sales pitches using AI for preparation and improvement.

Format of the Course

  • Interactive lecture and discussion.
  • Lots of exercises and practice.
  • Hands-on implementation in a live-lab environment.

Course Customization Options

  • To request a customized training for this course, please contact us to arrange.
Read more...

AI in Digital Marketing

 7 Hours

This instructor-led, live training in Alberta (online or onsite) is aimed at marketers who wish to use AI to improve improve digital marketing strategies through valuable customer insights.

By the end of this training, participants will be able to:

  • Leverage AI software to improve the way brands connect to users.
  • Use chatbots to optimize the user-experience.
  • Increase productivity and revenue through the automation of tasks.
Read more...

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Testimonials (3)

Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.

Brett McLaren - Zoll Itamar

Course - ChatGPT for Productivity: A Beginner’s Guide

The clarity of the explanations and the concrete examples related to marketing. The training was highly relevant and directly applicable to my daily work. Discovering multiple AI programs.

Julie Defourny - Brunswick Marine EMEA LLC

Course - Generative AI in Marketing: Creating Personalized Campaigns

Machine Translated

Prompt Engineering

Pritpal Singh Bath - The Events Club SG Pte. Ltd.

Course - ChatGPT for Marketing

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