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Plan du cours
Introduction to Matomo
- Why use Matomo?
- Matomo vs Piwik PRO vs Google Analystics
Setting up Matomo
Selecting which Websites to Monitor
Working with the Dashboard
Understanding Visitor Activity
Actions
Referrals
Generating Reports
Summary and Next Steps
Pré requis
- Experience or interest in web analytics, data analysis, and market research
Audience
- Web analysists
- Data analysists
- Market researchers
- Marketing and sales professionals
- System administrators
21 heures
